Benchmarking Partnerships
Benchmarking Partnerships

The Hotel Windsor

MasterClass Benchmarking Training - Certificate level 2, Tues 6th & Wed 7th August

Workshop Host/Venue:

The Hotel Windsor, Winston Room, 111 Spring Street, Melbourne.

Workshop Date & Time:

Tuesday 6th & Wednesday 7th August

Commercial Proposal

See below

Workshop Outline:

Overview of Benchmarking

Benchmarking Your Business in Context

Methodology Framework for Benchmarking

How to go about Benchmarking in Detail

  • Planning and Analysis
  • Learning and Sharing including identifying benchmarking partners and best practices
  • Recommendations
  • Implementation of Improvements

Next Steps

Benchmarking Code of Conduct protects confidentiality & privacy

Who should participate:

This programme is designed for managerial professionals and staff in any organisation or industry who want to rapidly improve their organisation's practices, enhance customer service or improve competitive advantage.

This course is valuable for Senior Managers, Executives & Staff who are involved in:

  • Business Management
  • Strategic Planning
  • Quality Improvement
  • Operational Efficiency
  • Performance Management
  • Organisational Development
  • Performance Measurement
  • Business Excellence

This course is about how to use benchmarking for dramatic large step improvement and innovation to increase your competitive advantage and deploy your strategic plans. The course is therefore suitable for both public and private sector participants.

This MasterClass benchmarking training workshop is designed to give you the understanding, ‘know how’ and practical support through simulated real projects and help desk support. You will do practical and real project work determined from strategic mapping for YOUR organisation, so the impact of implementing a designed and tailored methodology with actual strategy maps, KPI’s, processes for data collection, partner selection, analysis and presentation of benchmark reports, site visit guidelines, templates and tools will lead you to deliver your own benchmarking project with your partners when you return to the office! 


At the end of the training workshop, participants will know how to plan, organise and conduct a Benchmarking Study, including:

  • Understand what benchmarking is and what it isn’t
  • Identify why you would consider undertaking benchmarking
  • Position benchmarking in the context of other improvement tools
  • Know how to establish benchmarking in the context of what is important for you
  • Determine a benchmarking project
  • Identify potential benchmarking partners
  • Collect and analyse benchmark data
  • Identify, learn and share best practices
  • Make recommendations for improvement
  • Implement improvements
  • Network ideas and harvest best practices & help desk support options (Free for 1 month after the training course)
What's included:
  • Certificate of participation
  • Simulated benchmarking against real topics/ projects that you will be facilitated to prioritise for action planning
  • Practical adaptation into your workplace when you return
  • Interactive sharing with other participants in an action packed comprehensive training course
  • Harvesting BEST PRACTICES and 'Think-tank' discussion
  • 'Hands-on' learning
  • A comprehensive activity and reference workbook manual  issued for all training delegates
  • Content expert – Bruce Searles (refer to CV) & Anton Benc (refer to CV)sharing real case studies, exercises across their vast experience
  • Delegate and content expert contact list provided
  • Share the lessons learned, and experience through benchmarking knowledge exchange
  • Competency feedback evaluation
  • Free help desk advisory support for 1 month
Some testimonials
  •  “I thought your course was absolutely brilliant, and can't wait to implement what I have learnt” – Angela Robinson, Auckland City Council.
  • Other feedback from this MasterClass Benchmarking Training delivered in Melbourne 2 weeks ago: The facilitator is very business savvy which added value to the program. You have a lot of experience and can use examples/recent case studies to demonstrate the theory. The process is well thought out and you have provided useful and practical tools.
Why you should attend:

During this course you will be guided to:

  • Prioritise your strategic imperatives for accelerated improvement through benchmarking
  • Identify your benchmarking topic and scope to maximise your competitive advantage
  • Identify benchmarking partner organisations in different industries (non- competitors)
  • Understand how to share and learn innovations with them under a Benchmarking Code of Conduct for confidentiality
  • Understand how to truly get ahead of your competitors by learning new innovations and ways of doing things from other industries
This course not only helps to guide organisations on how to improve rapidly by not going through the pain of reinventing the wheel that someone else has already invented, but also dispels some of the myths about benchmarking. It is not just about comparing performance results – it is about closing performance gaps.

This intensive course aims to provide the participants with practical knowledge and methodologies on how to plan and undertake Benchmarking as a strategic and operational tool to accelerate improvement through innovative knowledge exchange. Participants will learn what to do and what not to do when initiating and implementing a benchmarking program. Participants will also learn from real life case studies and by participating in simulated benchmarking on real topics/projects.

Participants will have the opportunity to learn techniques and steps of benchmarking such as:

  • Select and improve the few critical hard and cultural measures that impact efficiency, effectiveness and competitive advantage
  • Understand and prioritise your performance gaps for improvement
  • Develop a business case to support implementation of recommendations
  • Learn how to track and validate expected improvement
  • Change Management for effective implementation and sustaining the changes


Feedback from previous international participants: - What pleased you most about the Program?
  • The exchanges/dialogues between the instructor and participants into real practical steps.
  • Given me a clear idea of what Benchmarking is and what it’s not.
  • Broadening of knowledge about benchmarking concept, principles and how to do it in my workplace.
  • This program has given me the correct understanding about the benchmarking, how to do it and I believe that it will give great value for myself and also the company I work with when I get back to work!
  • Putting Benchmarking into perspective with all the other tools and business improvement initiatives to choose from.
  • It is a workshop that encourages active participation from all of us which enables a faster learning process!
  • The reflection and learning and sharing sessions leads me to have a greater insight of how other industries solve the same type of problem.
  • The benchmarking process: the planning and analysis, learning and sharing, recommendation and implementation stages.
  • Enables me to understand better about the concept and application of the benchmarking.
  • Interactivity of the class and small group of participants.


Registration - arrival coffee / tea.


Welcome, Introductions, Program, facilitating key issues for participants to focus the program on participant’s expectations.


Overview of Benchmarking - Anton Benc and/or Bruce Searles, Managing Partners, Benchmarking Partnerships.

Anton and/or Bruce will lead participants through a shared understanding of Benchmarking and ‘bringing to life’ principles, tools and case study examples:

  • What is Benchmarking and what it is Not.
  • Types of benchmarking
  • Benchmarking your business in context – the strategic imperative
  • Benchmarking as an improvement tool – what should you do benchmarking on?
  • Relationship to other improvement tools
  • The relationship between benchmarking and strategy for optimum improvement & competitive advantage including impact on organisational structure.
  • When should benchmarking be undertaken
  • How to get started and gaining buy-in – finding benchmarking partners
  • Applicable methodologies and comparisons
  • Having and applying a Code of Conduct
  • Benefits Realisation and Case Study Examples

This session includes morning tea and lunch.


How to go about Benchmarking – Planning

Based on participants real needs for strategy deployment, customer service enhancement and competitive advantage, you will be guided through a simulated benchmarking project, to ensure the learning, exercises, knowledge exchange and feedback is ‘value-creating’ for each organisation to take away and implement an effective benchmarking project in your workplaces. 

Areas covered in this ‘Planning’ stage include:

  • Topic prioritisation and selection from a business/organisational strategic needs perspective
  • Determining the scope and coverage of the benchmarking – what you need to learn
  • Selecting a sponsor, buy-in, the brief and support including the ‘business case’
  • Communications planning
  • Selecting, initiating and supporting the benchmarking team
  • Team participation, building partner relationships, sponsor and process owner communications,
  • Project planning
  • Identification and selection of benchmarking partners in a range of different industries

This topic selection and scoping (Planning) phase of the benchmarking training will identify and prioritise strategic imperatives for benchmarking linked to your strategic plan and or your business unit goals. An input to this is a need to improve KPIs like efficiency and effectiveness. In the later recommendations phase of the benchmarking, a project plan is developed including a business case to support implementation of recommendations derived from the sharing and learning phase of the benchmarking. The business case identifies the expected impact on performance results as a result of implementing the improvements. Benefits realisation through project management ensures the benefits are on track during implementation.

This session includes afternoon tea.





Reflections from Day 1, facilitated and knowledge capture by Anton Benc & Bruce Searles


How to go about Benchmarking – Analysis

Anton and/or Bruce will continue to guide participants through the simulated benchmarking project, based on participants real benchmarking needs and project development identified in Day 1.

Areas covered in this ‘Analysis’ stage include:

  • Working with partners and the ‘buy-in’ for partners to see value to participate with you!
  • Strategy Mapping and selecting measures and data collection
  • Data analysis and reporting the strengths (best practices), opportunities (your performance gaps)
This session includes morning coffee.


How to go about Benchmarking – Learning & Sharing

The simulated participants’ benchmarking project continues. Areas covered in this ‘Learning & Sharing’ stage include:

  • Recognising the participants learning needs from the analysis reports for targeting partners to share their strengths, including the process to share knowledge/ best practices.
  • Engaging and connecting partners together to share including communications for sharing and logistics for sharing and learning
  • Site visits, forums, workshop templates and ‘handy hints’
  • Templates and ‘handy hints for you to take away. Engaging other stakeholders as required and reporting from the lessons learnt.

This session includes Lunch and networking.


How to go about Benchmarking – Recommendations & Implementation

The simulated participants’ benchmarking project continues. Areas covered in this ‘Recommendations & Implementation’ stage include:

  • Feedback and consultation with stakeholders for recommendations
  • Recommendations business case/ project plan
  • Monitoring and communications planning
  • Transfer of knowledge through implementation
  • Monitoring and review including benefits realisation

Learn how a re-measure of the benchmark results during and following implementation will validate the expected Improvement, identify priorities where gaps have not been satisfactorily closed for project teams to further address. The process owners in these areas should be involved. Outputs and outcomes from strategy mapping, if measured before the benchmarking and then measured afterwards will give hard measure views of efficiencies and effectiveness.  Some cultural/climate measures, usually perception data, with stakeholders is also recommended to provide the change management climate for effective implementation and sustaining the changes.

This session includes feedback and further specific learning needs for each participant in their ‘Action Planning’, Afternoon Coffee and issuing of Certificates of completion.


Next Steps – deploying your benchmarking project!


Close and transport co-ordination.

Our Proposal

Rates (in Australian Dollars) $795 plus GST per person per day. Please contact us for a special discounted quote for a large number of people

Please register your interest in this workshop by selecting Pillar 7- How to do Benchmarking Well MasterClass

Topic: Masterclass Benchmarking Training
Training workshop date: Tuesday 6th and Wednesday 7th August 2013

Phone: Anton Benc: 0409 145033 and/or Bruce Searles 0418 267 794

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